Social-to-Session: Converting Posts, Frames, and Reels into First-Hour Engagement

f discovery doesn't become a session, it's just vanity. In 2025, the best-performing web3 games wire social surfaces-posts, Farcaster Frames, and short video reels-directly into the first hour: wallet connect, tutorial beat, and a “first win.” This article lays out a practical, KPI-driven plan to turn social reach into sessions, with tools and benchmarks you can cite. Aim for “session, not like.” Treat Reels, posts, and Frames as front doors to a 3-step first-hour flow: join → act → reward. Use the right pipes. Frames (Farcaster) can call actions and track them; deep links route users from social to in-app screens; Discord Server Insights shows where newcomers stall [9][10][11][7][3]. Benchmark ruthlessly. Reels remain a high-impression format for smaller accounts; track D1 quest completion and week-one retention to validate your funnel [1][5].